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Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.; Worrell jr., Malcolm L. - In: Marketing Management Viewpoints : Commentary and readings, (pp. 490-503). 1970
Persistent link: https://www.econbiz.de/10002513084
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Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.; Worrell jr., Malcolm L. - In: Analytical viewpoints in marketing management, (pp. 295-307). 1968
Persistent link: https://www.econbiz.de/10002513128
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Physical Distribution Management : logistics problems of the firm
Smykay, Edward Walter; Bowersox, Donald J.; Mossman, … - 1961
Persistent link: https://www.econbiz.de/10004694600
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New approaches to analyzing marketing profitability
Mossman, Frank H.; Fischer, Paul M.; Crissy, W. J. E. - In: Journal of marketing 38 (1974) 2, pp. 43-48
Persistent link: https://www.econbiz.de/10002513192
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Segmental analysis : Key to marketing profitability
Crissy, W. J. E.; Fischer, Paul; Mossman, Frank H. - In: MSU business topics 21 (1973) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10002058380
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Matrix models for marketing planning : an update and expansion
Crissy, W. J. E.; Mossman, Frank H. - In: MSU business topics 25 (1977) 4, pp. 17-26
Persistent link: https://www.econbiz.de/10002058400
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What the DM should know about product flow
Smykay, Edward W.; Mossman, Frank H. - In: Marketing logistics: perspectives and viewpoints, (pp. 135-137). 1967
Persistent link: https://www.econbiz.de/10002838875
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Positive Robinson-Patman pricing
Slater, Charles C.; Mossman, Frank H. - In: Journal of marketing 31 (1967) 2, pp. 8-14
Persistent link: https://www.econbiz.de/10002815755