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Measurable Impact: Leading Agency CEOs on Why PR Matters
Weiner, Mark - In: The Public relations strategist : issues and trends … 15 (2009) 4, pp. 14-19
Persistent link: https://www.econbiz.de/10008339020
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Proof of Purchase: The Latest Developments in ROI Measurement
Weiner, Mark - In: The Public relations strategist : issues and trends … 14 (2008) 4, pp. 36-39
Persistent link: https://www.econbiz.de/10008144639
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Media Analyses Reveal: Proactive CEOs Crucial to Counter Negative News
Weiner, Mark - In: The Public relations strategist : issues and trends … 9 (2003) 4, pp. 44-45
Persistent link: https://www.econbiz.de/10008117931
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A Forward Look at Public Relations
Weiner, Mark - In: The Public relations strategist : issues and trends … 8 (2002) 2, pp. 32-35
Persistent link: https://www.econbiz.de/10008119049
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A Trio of Tests: Opportunities for the Asking
Weiner, Mark - In: The Public relations strategist : issues and trends … 13 (2007) 2, pp. 36-37
Persistent link: https://www.econbiz.de/10008125593
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Public Relations and the Marketing Mix Modeling Process
Weiner, Mark; Delabaye; Bender, Hans - In: The Public relations strategist : issues and trends … 12 (2006) 3, pp. 46-48
Persistent link: https://www.econbiz.de/10008126637