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Persistent link: https://www.econbiz.de/10007603674

Marketing performance measurement and firm performance: Evidence from the European high-technology sector

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Appealing to the imagination: Effective and ethical marketing of religion

Abela, Andrew V. - In: Journal of Business Research 67 (2014) 2, pp. 50-58

This paper defines and develops the concept of ‘appealing to the imagination,’ a type of marketing communication designed to engage the imagination of the target audience, which presents aesthetic, poetic, and truthful characteristics. The paper proposes ‘appealing to the imagination’ as...

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Profit and More: Catholic Social Teaching and the Purpose of the Firm

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Marketing and consumerism: A response to O'Shaughnessy and O'Shaughnessy

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Marketing with integrity: ethics and the service-dominant logic for marketing

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Behind the Wheel - Align marketing goals and corporate strategies through dashboards.

Clark, Bruce H.; Abela, Andrew V.; Ambler, Tim - In: Marketing management : a quarterly business management … 15 (2006) 3, pp. 18-27

Persistent link: https://www.econbiz.de/10007269418

Measuring alpha: The consequences of ignoring the four-factor model

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Empirical evidence of the stock market's (mis)pricing of customer satisfaction

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Service quality in the Irish health service

O'Keeffe, Mary; O'Sullivan, Don - In: Total quality management 8 (1997) 5, pp. 293-304

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