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Wernerfelt, Birger - In: Journal of macroeconomics 6 (1984) 3, pp. 295-309

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Wernerfelt, Birger - In: Journal of marketing research : JMR 31 (1994) 4, pp. 462-470

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Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 246-255

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Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 13 (1994) 4, pp. 327-350

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