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The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103

Persistent link: https://www.econbiz.de/10007906041

The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-104

Persistent link: https://www.econbiz.de/10008886406

SPECIAL ISSUE: THE SUPPLY CHAIN - Buyer-Supplier Relationships in China - A study Suggests that state-owned retailers behave much like their privately owned counterparts. Plus: Buyers and Suppliers

Sternquist, Brenda; Chen, Zhengyi; Huang, Ying - In: The China business review : the magazine of the … 30 (2003) 5, pp. 34-37

Persistent link: https://www.econbiz.de/10007460230

Food retail buyer behaviour in the People's Republic of China: a grounded theory model

Sternquist, Brenda; Chen, Zhengyi - In: Qualitative market research : an international journal 9 (2006) 3, pp. 243-265

Persistent link: https://www.econbiz.de/10007276844

Retailer–buyer supplier relationships: The Japanese difference

Chung, Jae-Eun; Sternquist, Brenda; Chen, Zhengyi - In: Journal of retailing 82 (2006) 4, pp. 349-356

Persistent link: https://www.econbiz.de/10007384960

Predicting market orientation: Chinese retailers in a transitional economy

Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379

Persistent link: https://www.econbiz.de/10008406293

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

Runyan, Rodney C.; Sternquist, Brenda; Chung, Jae-Eun - In: Journal of Business Research 63 (2010) 11, pp. 1186-1195

Recent meta-analyses of the channels relationship literature show gaps in the research. The current study seeks to fill several of those gaps by examining the effect of cultural characteristics on relational constructs in retail buyer-supplier settings in the U.S. and Japan. The study also...

Persistent link: https://www.econbiz.de/10008871577

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

Runyan, Rodney C.; Sternquist, Brenda; Chung, Jae-Eun - In: Journal of business research : JBR 63 (2010) 11, pp. 1186-1196

Persistent link: https://www.econbiz.de/10008640040

Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers

McGowan, Karen M.; Sternquist, Brenda J. - In: Journal of international marketing 6 (1998) 4, pp. 49-65

Persistent link: https://www.econbiz.de/10007246858

Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers

McGowan, Karen M.; Sternquist, Brenda J. - In: Journal of international marketing 19980, pp. 49-65

Persistent link: https://www.econbiz.de/10007256235