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Status quo der Segmentierung in Schweizer Unternehmen
Sausen, Karsten; Tomczak, Torsten - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 2-7
Persistent link: https://www.econbiz.de/10006026592
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Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice
Sausen, Karsten; Tomczak, Torsten; Herrmann, Andreas - In: Journal of strategic marketing 13 (2005) 3, pp. 151-174
Persistent link: https://www.econbiz.de/10007227296