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Journal of strategic marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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1
Status quo der Segmentierung in Schweizer Unternehmen
Sausen, Karsten
;
Tomczak, Torsten
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 2-7
Persistent link: https://www.econbiz.de/10006026592
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Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Journal of strategic marketing
13
(
2005
)
3
,
pp. 151-174
Persistent link: https://www.econbiz.de/10007227296
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