Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business market management : u...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
confirmatory analysis
1
multiple informants
1
organizational properties
1
Online availability
All
Undetermined
7
Type of publication
All
Article
25
Book / Working Paper
1
Language
All
Undetermined
English
30
German
1
Author
All
Anderson, James C.
24
Narus, James A.
14
Wynstra, Finn
5
Kumar, Nirmalya
4
Wouters, Marc
4
ANDERSON, JAMES C.
2
GERBING, DAVID W.
2
Stern, Louis W.
2
Thomson, James B.L.
2
Bruno, Albert V.
1
Håkansson, Håkan
1
Johanson, Jan
1
Rossum, Wouter van
1
Sethuraman, Rajagopalan
1
Tyebjee, Tyzoon T.
1
Wuyts, S.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
4
Business Horizons
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Sociological Methods & Research
2
Academy of Management journal : AMJ
1
Accounting, Organizations and Society
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Management Science
1
Sales & marketing management
1
Working series in marketing research
1
more ...
less ...
Source
All
OLC EcoSci
18
RePEc
7
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Partnership advantage and its determinants in distributor and manufacturer working relationships
Sethuraman, Rajagopalan
;
Anderson, James C.
;
Narus, James A.
- In:
Journal of Business Research
17
(
1988
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10005477459
Saved in:
2
Distributor contributions to partnerships with manufacturers
Narus, James A.
;
Anderson, James C.
- In:
Business Horizons
30
(
1987
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10005439157
Saved in:
3
Selectively Pursuing More of Your Customer's Business - If they wish to achieve profitable, sustainable growth, suppliers seeking a larger share of their customers' wallets need a fine-grained, disciplined approach to getting, leveraging and documenting customer knowledge. Best-practice suppliers such as Bank of America Corp., SEGHERS, Technische Unie, KLM Cargo and Telindus follow a strategy ...
Anderson, James C.
;
Narus, James A.
- In:
MIT sloan management review
44
(
2003
)
3
,
pp. 42-50
Persistent link: https://www.econbiz.de/10006256648
Saved in:
4
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier the package, the better. But best-practice suppliers concentrate on the one or two points of difference that deliver the greatest value to target customers. When you identify each customer's critical need, and then offer a ...
Anderson, James C.
;
Narus, James A.
;
Rossum, Wouter van
- In:
Harvard business review : HBR
(
2006
),
pp. 90-99
Persistent link: https://www.econbiz.de/10005917820
Saved in:
5
Boekbesprekingen - Business Market Management Understanding . Creating and Delivering Value
Anderson, James C.
;
Narus, James A.
;
Wuyts, S.
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
54
(
2000
)
3
,
pp. 73-82
Persistent link: https://www.econbiz.de/10006044875
Saved in:
6
IDEAS AT WORK - BUSINESS MARKETING: UNDERSTAND WHAT CUSTOMERS VALUE
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
76
(
1998
)
6
,
pp. 53-67
Persistent link: https://www.econbiz.de/10005972912
Saved in:
7
RETHINKING DISTRIBUTION: ADAPTIVE CHANNELS
Narus, James A.
;
Anderson, James C.
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 112-122
Persistent link: https://www.econbiz.de/10005987049
Saved in:
8
CAPTURING THE VALUE OF SUPPLEMENTARY SERVICES
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
73
(
1995
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10005999020
Saved in:
9
SPECIAL REPORT - BECOME A VALUE MERCHANT - The authors of Value Merchants share their plan for avoiding the pricing trap and prospering in modern-day markets.
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Sales & marketing management
160
(
2008
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008055797
Saved in:
10
Improving sourcing decisions in NPD projects: Monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management : publ. quarterly by …
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10008161617
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
