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23
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Journal of advertising : official publication of the American Academy of Advertising
9
Journal of current issues and research in advertising : JCIRA
6
Psychology & marketing
4
The journal of services marketing
4
International journal of production economics
2
Journal of marketing education : JME
2
Journal of the Market Research Society : JMRS
2
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
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1
International Journal of Production Economics
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
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1
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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OLC EcoSci
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1
Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.
;
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
Saved in:
2
Reaction effects in participant observation: a response
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
Saved in:
3
Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
Saved in:
4
Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet.
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
Saved in:
5
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Stafford, Marla Royne
;
Stafford, Thomas F.
;
Day, Ellen
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10008118829
Saved in:
6
The Advantages of Atypical Advertisements for Stereotyped Product Categories
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008119117
Saved in:
7
Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of current issues and research in advertising : …
23
(
2001
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10008119874
Saved in:
8
ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008120137
Saved in:
9
ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008120144
Saved in:
10
Determinants of service quality and satisfaction in the auto casualty claims process - Examines service quality and customer satisfaction in the insurance industry
Stafford, Marla Royne
;
Stafford, Thomas F.
;
Wells, Brenda P.
- In:
The journal of services marketing
12
(
1998
)
6
,
pp. 426-440
Persistent link: https://www.econbiz.de/10007348862
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