This article explores the relation of culture to consumption by investigating individual, social, and cultural sources of variation in the sharing of causal reasoning about behavior in two microcultures. The results suggest (1 ) the importance of intracultural variation in the study of culture,...

A sociocognitive perspective is developed to further the understanding of the relation between cognitive and social processes. The approach combines social network analysis with a cognitive network perspective to enable the researcher to study how social structure influences cognitive structure...