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The surpluses and shortages in business-to-business marketing theory and research
Sheth, Jagdish N.; Sharma, Arun - In: The journal of business & industrial marketing 21 (2006) 7, pp. 422-427
Persistent link: https://www.econbiz.de/10007295701
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Antecedents and Consequences of Customer-Centric Mar...
Sheth, Jagdish N.; Sisodia, Rajendra S.; Sharma, Arun - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10006152487
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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10008332359
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The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
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Supplier Relationships: Emerging Issues and Challenges
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 26 (1997) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10006317001
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International e-marketing: opportunities and issues
Sheth, Jagdish N.; Sharma, Arun - In: International marketing review 22 (2005) 6, pp. 611-622
Persistent link: https://www.econbiz.de/10006230694
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10007991383
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-270
Persistent link: https://www.econbiz.de/10008883442
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-872
Persistent link: https://www.econbiz.de/10008889843