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Predictors of Advertising Avoidance in Print and Broadcast Media
Speck, Paul Surgi; Elliott, Michael T. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 61-76
Persistent link: https://www.econbiz.de/10008122336
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The Antecedents and Consequences of Perceived Advertising Clutter
Speck, Paul Surgi; Elliott, Michael T. - In: Journal of current issues and research in advertising : … 19 (1997) 2, pp. 39-54
Persistent link: https://www.econbiz.de/10008122362
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Information Search and Purchase Patterns in a Multichannel Service Industry
Elliott, Michael T.; Fu, Frank Q.; Speck, Paul Surgi - In: Services marketing quarterly 33 (2012) 4, pp. 292-311
Persistent link: https://www.econbiz.de/10010025195
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On humor and humor in advertising : [volumes I and II]
Speck, Paul Surgi - 1987 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004316897
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The Relationship of Beliefs and Exposure to General Perceptions of Infomercials
Specke, Paul Surgi; Elliott, Michael T.; Alpert, Frank H. - In: Journal of current issues and research in advertising : … 19 (1997) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10008122800