Similar Search Results

Narrow search

The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison

Mathwick, Charla; Malhotra, Naresh K.; Rigdon, Edward - In: Journal of retailing 78 (2002) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10006617023

Play, Flow, and the Online Search Experience

Mathwick, Charia; Rigdon, Edward - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 324-332

Persistent link: https://www.econbiz.de/10006645540

Social Capital Production in a Virtual P3 Community

Mathwick, Charla; Wiertz, Caroline; Ruyter, Ko de - In: Journal of Consumer Research 34 (2008) 6, pp. 832-849

The purpose of this study is to examine the relational norms that determine social capital-an intangible resource embedded in and accumulated through a specific social structure. The social structure examined in this study is a virtual community created through text-based conversations oriented...

Persistent link: https://www.econbiz.de/10005785499

Social Capital Production in a Virtual P3 Community

Mathwick, Charla; Wiertz, Caroline; Ruyter, Ko de - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 832-849

Persistent link: https://www.econbiz.de/10007992530

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10008241068

Marketing innovation: a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10010121858

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10008172378

Cognitive style and effective communication

Jain, Arun K.; Malhotra, Naresh K.; Pinson, Christian C. - 1980

Persistent link: https://www.econbiz.de/10003059704