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Using transformational appeals to enhance the retail experience

Naylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; … - In: Journal of retailing 84 (2008) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10008890826

SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century

Malhotra, Naresh K.; Peterson, Mark; Kleiser, Susan Bardi - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 160-183

Persistent link: https://www.econbiz.de/10006152898

Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices

Kleiser, Susan Bardi; Sivadas, Eugene; Kellaris, James J.; … - In: Psychology & marketing 20 (2003) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10006970364

Linguistic Gender Marking and Categorization

Yorkston, Eric; Mello, Gustavo E.de - In: Journal of consumer research : JCR ; an … 32 (2005) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10006642820

A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Yorkston, Eric; Menon, Geeta - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 43-51

Persistent link: https://www.econbiz.de/10006646323

Linguistic Gender Marking and Categorization

Yorkston, Eric; Mello, Gustavo E. De - In: Journal of Consumer Research 32 (2005) 2, pp. 224-234

Gender markers provide syntactic structure and a categorization schema to language. Brand name gender is a function of both formal, structural aspects of the brand name and semantic properties of the brand's product class. In the formal gender system of Spanish, consistent formal gender marking...

Persistent link: https://www.econbiz.de/10005735859

The Role of Accent Standardness in Message Preference and Recall

Morales, Andrea; Scott, Maura; Yorkston, Eric - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-47

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The Role of Accent Standardness in Message Preference and Recall

Morales, Andrea; Scott, Maura; Yorkston, Eric - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 33-47

Persistent link: https://www.econbiz.de/10009976494

Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables

Brucks, Merrie; Zeithaml, Valarie A.; Naylor, Gillian - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 359-374

Persistent link: https://www.econbiz.de/10006152408

Books - The crafts in Britain in the 20th century

Harrod, Tanya; Naylor, Gillian - In: RSA journal : the journal of the Royal Society for the … 147 (1999) 5489, pp. 126-127

Persistent link: https://www.econbiz.de/10006152831