Narrow search
Showing 1 - 6 of 6
Cover Image
Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems
Stathakopoulos, Vlasis - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 536-558
Persistent link: https://www.econbiz.de/10006098611
Cover Image
Standardization versus adaptation of international advertising strategies: Towards a framework
Papavassiliou, Nikolaos; Stathakopoulos, Vlasis - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 504-527
Persistent link: https://www.econbiz.de/10006100337
Cover Image
Control Combinations in Marketing: Conceptual Framework and Empirical Evidence
Jaworski, Bernard J.; Stathakopoulos, Vlasis; Krishnan, … - In: Journal of marketing 57 (1993) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10006008219
Cover Image
Effects of performance appraisal systems on marketing managers
Stathakopoulos, Vlasis - In: Journal of marketing management : MM 13 (1997) 8, pp. 835-852
Persistent link: https://www.econbiz.de/10006995248
Cover Image
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: The journal of services marketing 24 (2010) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10008407879
Cover Image
Antecedents of Perceived Quality in the Context of Internet Retail Stores
Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: Journal of marketing management : MM 21 (2005) 7-8, pp. 669-700
Persistent link: https://www.econbiz.de/10006956525