Control Combinations in Marketing: Conceptual Framework and Empirical Evidence
| Year of publication: |
1993
|
|---|---|
| Authors: | Jaworski, Bernard J. ; Stathakopoulos, Vlasis ; Krishnan, H.Shanker |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 1, p. 57-69
|