ARTICLES - Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects
| Year of publication: |
2001
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| Authors: | Shapiro, Stewart ; Krishnan, H.Shanker |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 3, p. 1-14
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