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SMBs in search of international strategic alliances: Perceived importance of personal information sources
Supphellen, Magne; Haugland, Sven A.; Korneliussen, Tor - In: Journal of Business Research 55 (2002) 9, pp. 785-795
Persistent link: https://www.econbiz.de/10005477467
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Developing, exploring, and validating a typology of private philanthropic decision making
Supphellen, Magne; Nelson, Michelle R. - In: Journal of Economic Psychology 22 (2001) 5, pp. 573-603
Persistent link: https://www.econbiz.de/10005383256
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Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques
Breivik, Einar; Supphellen, Magne - In: Journal of Economic Psychology 24 (2003) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10005383332
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A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding
Helgeson, James G.; Supphellen, Magne - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10006693456
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Regular paper - Drivers of intention to revisit the websites of well-known companies
Supphellen, Magne; Nysveen, Herbjørn - In: International journal of market research : JMRS ; the … 43 (2001) 3, pp. 341-352
Persistent link: https://www.econbiz.de/10006696563
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Understanding core brand equity: Guidelines for in-depth elicitation of brand associations
Supphellen, Magne - In: International journal of market research : JMRS ; the … 42 (2000) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10006697754
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SMBs in search of international strategic alliances - Perceived importance of personal information sources
Supphellen, Magne; Haugland, Sven A.; Korneliussen, Tor - In: Journal of business research : JBR 55 (2002) 9, pp. 785
Persistent link: https://www.econbiz.de/10006722893
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The Effects of Religion on Development Efforts: Evidence from the Microfinance Industry and a Research Agenda
Mersland, Roy; D’Espallier, Bert; Supphellen, Magne - In: World Development 41 (2013) C, pp. 145-156
This study responds to the need for more empirical knowledge pertaining to the effect of religion on development efforts. We use data from the microfinance industry to study performance differences between Christian and secular Microfinance Institutions (MFIs). We find that Christian MFIs have...
Persistent link: https://www.econbiz.de/10010594943
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Can advertisements for brand extensions revitalise flagship products? An experiment
Supphellen, Magne; Eismann, Øivind; Hem, Leif E. - In: International journal of advertising : the quarterly … 23 (2004) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10008117319
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Consumer Ethnocentrism When Foreign Products Are Better
Supphellen, Magne; Rittenburg, Terri L. - In: Psychology & marketing 18 (2001) 9, pp. 907-928
Persistent link: https://www.econbiz.de/10006977642