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Pioneer brand advantage with UK consumers
Rettie, Ruth; Hilliar, Simon; Alpert, Frank - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
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Normalising green behaviours: A new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3, pp. 420-445
Persistent link: https://www.econbiz.de/10009845515
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Is social norms marketing effective?: A case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010175785
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Online grocery shopping: the influence of situational factors
Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
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Web Survey Bias: Sample or Mode Effect?
Grandcolas, Ursula; Rettie, Ruth; Marusenko, Kira - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 541-562
Persistent link: https://www.econbiz.de/10006968349
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Marketing social norms: Social marketing and the ‘social norm approach’
Burchell, Kevin; Rettie, Ruth; Patel, Kavita - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10010068964
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Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY; HARRIS, MARY ANN - In: Journal of Advertising Research 43 (2003) 03, pp. 322-329
Persistent link: https://www.econbiz.de/10005425161
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3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly; Harris, Mary Ann - In: Journal of advertising research 43 (2003) 3, pp. 322-329
Persistent link: https://www.econbiz.de/10006505677