THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four primary Internet motives -- Researching, communicating, surfing, and shopping.
| Year of publication: |
2002
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|---|---|
| Authors: | Rodgers, Shelly ; Sheldon, Kennon M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 5, p. 85-94
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