Movie sequels, a type of brand extension, are prevalent in today’s motion picture industry. Prior literature on brand extensions supports the intuition that attaching established brand names (e.g., titles of box-office hits) to new products decreases advertising costs. We counter this...

Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling...

One of the most striking features of movie business is the apparent difference in the contract design over new product introduction. Due to shelf capacity constraints retailers typically receive a higher slotting fee during the initial product introduction phase. In the movie industry, however,...

China's straw power industry has developed rapidly in recent years. However, SPPs (straw power plants) were always under financial deficit, which mainly arose from high operating costs and undersupply of feedstock. In order to break through feedstock dilemma, we apply game theory to model...

Brand awareness plays an important role in brand construction and brand recognition, which is regarded as the foundation for brand development. To some extent, brand awareness can directly influence consumers’ purchase intention. Taking Chinese college students who will become main consumers...

This paper systematically collects and sorts out China polices of biomass power generation policy, mainly from 2006 to 2012, based on the actual demand of the biomass power generation project. According to the effect of the policy implementation, it analyzes the problems about the policies, such...