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Exploring the gray market segment
Gelb, Betsy D. - In: MSU business topics 26 (1978) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
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Affirmative action in housing and beyond
Gelb, Betsy D.; Enis, Ben M. - In: California management review 16 (1973) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10002401450
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Managing with the consumer's help
Gelb, Betsy D.; Gelb, Gabriel M.; Griffin, Ricky W. - In: Business horizons 19 (1976) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10002401487
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Survival and social responsibility : themes for marketing education and management
Gelb, Betsy D.; Brien, Richard H. - In: Journal of marketing 35 (1971) 2, pp. 3-9
Persistent link: https://www.econbiz.de/10002401519
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Staying on the job after sixty-five
Gelb, Betsy D.; Hunt, David M. - In: Business horizons 22 (1979) 1, pp. 17-21
Persistent link: https://www.econbiz.de/10003563886