Koshksaray, Amir Abedini; Hanzaee, Kambiz Heidarzadeh - In: International Journal of Innovation in the Digital … 5 (2014) 4, pp. 22-36
This study aimed at finding out which e-lifestyles avoid internet advertising more. To this aim, a survey was conducted on 412 students working with internet. Structural Equation Modeling approach was used for estimating the validity of research constructs and multiple regression was utilized...
