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The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
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This study proposes and tests a model of travelers' self-service technology adoption to explain why travelers choose self-service technologies over service staff. Desire for interaction with service staff serves as a countervailing construct against technology-related perceptions and a...
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