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Abwechslungsbedürfnis und
Werbewirkung
: Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
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2006
Persistent link: https://www.econbiz.de/10004909836
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
Persistent link: https://www.econbiz.de/10004909915
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3
Werbung im thematisch passenden Medienkontext : Theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian
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2008
Persistent link: https://www.econbiz.de/10004930972
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4
Externe Referenzpreise : Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
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2006
Persistent link: https://www.econbiz.de/10004920176
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5
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
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2006
Persistent link: https://www.econbiz.de/10004920275
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6
Die
Werbewirkung
von Sportsponsoring
Dudzik, Thade
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2006
Persistent link: https://www.econbiz.de/10004921047
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7
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
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2007
Persistent link: https://www.econbiz.de/10004921229
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8
Der Markendiamant : Marken richtig vermarkten
Lüppens, Marcus
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2006
Persistent link: https://www.econbiz.de/10004909673
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9
Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
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2006
Persistent link: https://www.econbiz.de/10004909745
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10
Strategische identitätsorientierte Markenführung
Ringle, Tanja
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2006
Persistent link: https://www.econbiz.de/10004909797
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