The purpose of this research is to explore how a successful global and a local brand may compete side by side in an existing market place based on consumer based brand equity and consumers status seeking motivation for consuming a global versus local brand. The data for this research was...

Purpose – The purpose of this research is to explore how a successful global and a local brand may compete side by side in an existing market place based on consumer-based brand equity and consumers' status-seeking motivation for purchasing a global versus local brand....

The UK house-building industry has often been criticized for failing to meet the housing needs of the country. The traditional craft-based build process is labour intensive with a long lead-time and is difficult to control for product quality. It is also not suitable for configurable designs...

There is growing interest in the industrialization of house building methods in the UK. Much of the focus has been on the use of manufactured structural components, which addresses the inherent problems of reliance on 'wet trades' but not of the quality and efficiency of the assembly and...