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Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa; Girard, Tulay; Eser, Zeliha - In: The international journal of bank marketing : IJBM 30 (2012) 5, pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
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An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
Pinar, Musa; Girard, Tulay; Eser, Zeliha - In: Services marketing quarterly 32 (2011) 4, pp. 282-302
Persistent link: https://www.econbiz.de/10009329246
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Examining the Relationships between Ethical Issues in Franchising Business Success and Characteristics of Franchising Businesses: A Study in Turkey
Pýnar, Musa; McCuddy, Michael K.; Eser, Zeliha - In: Bogazici Journal of Economics and Administrative Sciences 28 (2014) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10011093344
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THE GENDER EFFECT ON MANAGING SALESPEOPLE: BUSINESS STUDENTS’ PERCEPTIONS IN TURKEY
Pýnar, Musa; Eser, Zeliha; Hardin, J. Russell - In: Bogazici Journal of Economics and Administrative Sciences 24 (2010) 1+2, pp. 1-19
Persistent link: https://www.econbiz.de/10010551428
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Changing Environment and Consumer in Turkey
Eser, Zeliha; Mutlu, Servet; Cakar, Mehmet - In: Journal of euro-marketing 16 (2007) 3, pp. 67
Persistent link: https://www.econbiz.de/10007745817
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Ethical Sensitivity of College Students in a Developing Country:
Ozdogan, F.; Eser, Zeliha - In: Journal of teaching in international business 19 (2007) 1, pp. 83
Persistent link: https://www.econbiz.de/10007884849
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Marketing Education in Turkey:
Eser, Zeliha; Birkan, Ibrahim - In: Journal of teaching in international business 16 (2004) 2, pp. 75
Persistent link: https://www.econbiz.de/10007100868
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Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
Eser, Zeliha; Isin, F. Bahar; Tolon, Metehan - In: Journal of marketing management : MM 27 (2011) 7, pp. 854-869
Persistent link: https://www.econbiz.de/10009252646
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Gender and Perceived Fundamental Moral Orientations: An Empirical Study of the Turkish Hotel Industry
McCuddy, Michael; Pinar, Musa; Birkin, Ibrahim; Kozak, Metin - In: Journal of Business Ethics 89 (2009) 3, pp. 331-349
Persistent link: https://www.econbiz.de/10008578035
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Recruitment, Compensation, and Supervisory Functions in the Turkish Hotel Industry: Is There a Gender Effect Regarding What Managers Do?
Pinar, Musa; McCuddy, Michael K.; Kozak, Metin; Birkan, … - In: Journal of hospitality marketing & management 22 (2013) 4, pp. 437-461
Persistent link: https://www.econbiz.de/10010106966