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Hedonic or utilitarian premiums: does it matter?
Palazon, Mariola; Delgado-Ballester, Elena - In: European journal of marketing : EJM 47 (2013) 8, pp. 1256-1275
Persistent link: https://www.econbiz.de/10010154350
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Effectiveness of price discounts and premium promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Psychology & marketing 26 (2009) 12, pp. 1108
Persistent link: https://www.econbiz.de/10008329407
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The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Journal of retailing and consumer services 18 (2011) 6, pp. 542-548
Persistent link: https://www.econbiz.de/10009331041
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Applicability of a brand trust scale across product categories: A multigroup invariance analysis
Delgado-Ballester, Elena - In: European journal of marketing : EJM 38 (2004) 5, pp. 573-592
Persistent link: https://www.econbiz.de/10006080450
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Building online brands through brand alliances in internet
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: European journal of marketing : EJM 42 (2008) 9, pp. 954-976
Persistent link: https://www.econbiz.de/10008099725
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Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2008) 3, pp. 81-114
Persistent link: https://www.econbiz.de/10007996090
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Revitalising brands through communication messages: the role of brand familiarity
Delgado-Ballester, Elena; Navarro, Angeles; Sicilia, María - In: European journal of marketing : EJM 46 (2012) 1, pp. 31-52
Persistent link: https://www.econbiz.de/10009830301
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Sales promotions effects on consumer-based brand equity
Palazón-Vidal, Mariola; Delgado-Ballester, Elena - In: International journal of market research : JMRS ; the … 47 (2005) 2, pp. 179-204
Persistent link: https://www.econbiz.de/10007783285