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Persistent link: https://www.econbiz.de/10008427468
Table of contents Neo-classical reengeneering: Returning to the promise of process in the post-Internet economy M. De Kegel and M. McDonald Towards an integrative framework for software architecture R. Maes and G. Dedene Component based development. From dinosaurs to small, adaptive,...
Persistent link: https://www.econbiz.de/10009458235
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More and more organisations are becoming intrigued by the huge impact of web 2.0 and social software in the personal domain. Just think about Facebook, Myspace, Twitter and the like, which have all but become houshold names. Some organisations have already started to investigate whether web 2.0...
Persistent link: https://www.econbiz.de/10005008101
This article elaborates on the setup for Intelligence Led Policing (ILP) in support of ensuring public safety as it presented itself in the Spring of 2007 at the Amsterdam-Amstelland Police Department in the Netherlands. The picture that is painted is the outcome of a qualitative research effort...
Persistent link: https://www.econbiz.de/10005017845
Projects are recognized as the building blocks of strategy. Outputs, outcomes, benefits and related concepts have been put forward by the program management community to bridge the gap between strategy and projects. Yet, firstly there appears to be some discordance among authors on the exact...
Persistent link: https://www.econbiz.de/10005243376
This case article tells the story of the rebirth of CRM at KLM Royal Dutch Airlines since 2002 and its successful liftoff during 2003, for which KLM received Gartner’s 2004 CRM Excellence Award. The Award presents itself as a natural moment of reflection on past CRM achievements and future...
Persistent link: https://www.econbiz.de/10008684271
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In this paper, we try to validate existing theory on and develop additional insight into repeat-purchase behavior in a direct marketing setting by means of an illuminating case study. The case involves the detection and qualification of the most relevant RFM (Recency, Frequency and Monetary)...
Persistent link: https://www.econbiz.de/10009458090