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The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Jarratt, Denise; Fayed, Ramzi - In: Journal of Business Research 51 (2001) 1, pp. 61-72

Persistent link: https://www.econbiz.de/10005466354

The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Jarratt, Denise; Fayed, Ramzi - In: Journal of business research : JBR 51 (2001) 1, pp. 61-72

Persistent link: https://www.econbiz.de/10006726720

Services Segmentation and Emergent Customer Behavior: A Case Study

Jarratt, Denise; Fayed, Ramzi - In: Services marketing quarterly 33 (2012) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10009818051

Trust as an emergent phenomenon in wealth management relationships

Jarratt, Denise; Bossomaier, Terry; Thompson, James - In: Global Business and Economics Review 9 (2007) 4, pp. 335-352

Trust research is traditionally found in marketing, economics, psychology, sociology and organisational behaviour literatures. Complexity theory provides an alternative lens through which to conceptualise trust. Three complexity theories (adaptation, self-organisation and self-organised...

Persistent link: https://www.econbiz.de/10005753897