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The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
Macé, Sandrine
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10006645654
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Recherches - Le West Edmonton Mall : Un échafaudage sensoriel au service d'une cosmogonie populaire ?
Andrieu, Françoise
;
Badot, Olivier
;
Macé, Sandrine
- In:
Revue française du marketing
(
2004
)
196
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007962449
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The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing
Macé, Sandrine
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10009830516
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