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Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438

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Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 509-512

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Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 297-312

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Rosbergen, Edward; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 305-314

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