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The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

Aghekyan-Simonian, Mariné; Forsythe, Sandra; Suk Kwon, Wi - In: Journal of retailing and consumer services 19 (2012) 3, pp. 325-332

Persistent link: https://www.econbiz.de/10009967384

Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude

Myers, Beth; Kwon, Wi-Suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2013) 3, pp. 205-217

Persistent link: https://www.econbiz.de/10010062101

Brand and category design consistency in brand extensions

Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285

Persistent link: https://www.econbiz.de/10010151867

What induces online loyalty? Online versus offline brand images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of Business Research 62 (2009) 5, pp. 557-564

This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an...

Persistent link: https://www.econbiz.de/10005465451

Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-391

Persistent link: https://www.econbiz.de/10008896505

Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-390

Persistent link: https://www.econbiz.de/10008306733

What induces online loyalty? Online versus offline brand images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-565

Persistent link: https://www.econbiz.de/10008891861

What induces online loyalty? Online versus offline brand images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564

Persistent link: https://www.econbiz.de/10008232091

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of Business Research 62 (2009) 8, pp. 826-833

Culturally relevant products, services, and communications play a crucial role in the success of ethnic targeted marketing. Employing a bi-dimensional approach, two studies examine how cultural relevance of product attributes interacts with acculturation level, and situational and contextual...

Persistent link: https://www.econbiz.de/10004987930

Data-driven services marketing in a connected world

Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352

Persistent link: https://www.econbiz.de/10010132556