Showing 1 - 10 of 27
Persistent link: https://www.econbiz.de/10009967384
Persistent link: https://www.econbiz.de/10010062101
Persistent link: https://www.econbiz.de/10010151867
This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an...
Persistent link: https://www.econbiz.de/10005465451
Persistent link: https://www.econbiz.de/10008896505
Persistent link: https://www.econbiz.de/10008306733
Persistent link: https://www.econbiz.de/10008891861
Persistent link: https://www.econbiz.de/10008232091
Culturally relevant products, services, and communications play a crucial role in the success of ethnic targeted marketing. Employing a bi-dimensional approach, two studies examine how cultural relevance of product attributes interacts with acculturation level, and situational and contextual...
Persistent link: https://www.econbiz.de/10004987930
Persistent link: https://www.econbiz.de/10010132556