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Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements
Grönroos, Christian; Helle, Pekka - In: The journal of business & industrial marketing 27 (2012) 5, pp. 344-360
Persistent link: https://www.econbiz.de/10009978668
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Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation
Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-591
Persistent link: https://www.econbiz.de/10008717611
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Marknadsorienterad företagsledning inom tjänstesektorn : ett organisatorisktproblem
Grönroos, Christian - 1978
Persistent link: https://www.econbiz.de/10002547174
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The nature of service marketing
Grönroos, Christian - 1978
Persistent link: https://www.econbiz.de/10002547184
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Service-oriented international marketing strategies : an overview
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10002547262
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An applied service marketing theory
Grönroos, Christian - 1980
Persistent link: https://www.econbiz.de/10002547083
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Marknadsföring av tjänster : en studie av marknadsföringsfunktionen i tjänsteföretag
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10002547151
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An applied service marketing theory
Grönroos, Christian - 1980
Persistent link: https://www.econbiz.de/10003564251
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Strategic management and marketing in the service sector
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10004313176
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10004204952