This article examines cross-price promotional effects in a dynamic context. Among other things, we investigate whether previously established findings hold when consumer and competitive dynamics are taken into account. Five main influential effects (asymmetric price effect, neighborhood price...

Elemzésünkben hibakorrekciós modellek segítségével vizsgáljuk a piaci hozamok és a banki forinthitel- és forintbetéti kamatok közötti transzmissziót az 1997-2004-as periódusra - mind aggregált, mind egyedi banki adatokra vonatkozóan. Lineáris modellünk alapján a rövid...

Although several aspects of gambling have been thoroughly investigated, little is known about the effect of seasonality on gambling. This study investigated the seasonal patterns in slot-machine usage, based on a unique data set of slot-machine usage from a German gambling centre using time...

Vector AutoRegressive (VAR) models have become popular in analyzing the behavior of competitive marketing systems. However, an important drawback of VAR models is that the number of parameters to be estimated can become very large. This may cause estimation problems, due to a lack of degrees of...

In this review, we give a comprehensive summary of time series techniques in marketing, and discuss a variety of time series analysis (TSA) techniques and models. We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple TSA. We provide relevant marketing...