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brand experience
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Luomala, Harri T.
10
Zarantonello, Lia
5
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4
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2
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1
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1
Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
Luomala, Harri T.
- In:
Journal of Business Research
60
(
2007
)
2
,
pp. 122-129
Persistent link: https://www.econbiz.de/10005474178
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2
A qualitative exploration of mood-regulatory self-gift behaviors
Luomala, Harri T.
;
Laaksonen, Martti
- In:
Journal of Economic Psychology
20
(
1999
)
2
,
pp. 147-182
Persistent link: https://www.econbiz.de/10005299567
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3
Mood-regulatory self-gifts: Development of a conceptual framework
Luomala, Harri T.
;
Laaksonen, Martti
- In:
Journal of Economic Psychology
18
(
1997
)
4
,
pp. 407-434
Persistent link: https://www.econbiz.de/10005183732
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4
Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
Luomala, Harri T.
- In:
Journal of business research : JBR
60
(
2007
)
2
,
pp. 122-129
Persistent link: https://www.econbiz.de/10007590487
Saved in:
5
An Empirical Analysis of the Practices and Therapeutic Power of Mood-Alleviative Consumption in Finland
Luomala, Harri T.
- In:
Psychology & marketing
19
(
2002
)
10
,
pp. 813-836
Persistent link: https://www.econbiz.de/10006972524
Saved in:
6
Scandinavian Experiences
Laaksonen, Pirjo
;
Luomala, Harri T.
;
Laaksonen, Martti
- In:
Psychology & marketing
19
(
2002
)
10
,
pp. 789-792
Persistent link: https://www.econbiz.de/10006972526
Saved in:
7
Contributions from Mood Research
Luomala, Harri T.
;
Laaksonen, Martti
- In:
Psychology & marketing
17
(
2000
)
3
,
pp. 195-234
Persistent link: https://www.econbiz.de/10006985074
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8
A Mood-Alleviative Perspective on Self-Gift Behaviours: Stimulating Consumer Behaviour Theory Development
Luomala, Harri T.
- In:
Journal of marketing management : MM
14
(
1998
)
1-3
,
pp. 109-132
Persistent link: https://www.econbiz.de/10006993515
Saved in:
9
Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts
Paasovaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10009823932
Saved in:
10
A qualitative exploration of a consumer's value-based e-trust building process : a framework development
Pennanen, Kyoesti
;
Tiainen, Tarja
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
10
(
2007
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10007609634
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