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Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain

Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92

Persistent link: https://www.econbiz.de/10010071297

The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship

Ruth, Julie; Simonin, Bernard - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 7-20

Persistent link: https://www.econbiz.de/10008126169

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-352

Persistent link: https://www.econbiz.de/10009801796

The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10009846343

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85

Persistent link: https://www.econbiz.de/10008141639

The meanings of branded products: A cross-national scale development and meaning assessment

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93

Persistent link: https://www.econbiz.de/10008065232

And now, goodbye: Consumer response to sponsor exit

Ruth, Julie A; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10009836709

The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10010071894

The meanings of branded products: A cross-national scale development and meaning assessment

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-94

Persistent link: https://www.econbiz.de/10008883759

Trade-offs in customer-employee focus: Implications on boundary-spanning capabilities

Tsarenko, Yelena; Mavondo, Felix T.; Gabbott, Mark; … - 2005

In pursuing their particular strategic goals, organisations place differential emphasis in their activities on employees and customers. Those who focus predominantly on employees see them as key resources contributing to successful achievement of goals, while those who focus on customers believe...

Persistent link: https://www.econbiz.de/10009474628