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INNOVATION - Collaborating With Customer Communities: Lessons From the Lego Group
Antorini, Yun Mi; Muñiz Jr, Albert M; Askildsen, Tormod - In: MIT sloan management review 53 (2012) 3, pp. 73-81
Persistent link: https://www.econbiz.de/10009849134
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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10008896506
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How to inspire value-laden collaborative consumer-generated content
Muñiz, Albert M.; Schau, Hope Jensen - In: Business horizons 54 (2011) 3, pp. 209-218
Persistent link: https://www.econbiz.de/10008931545
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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10008306734