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Tracing the Impact of Media Relations and Television Coverage on U.S. Charitable Relief Fundraising: An Application of Agenda-Setting Theory across Three Natural Disasters
Waters, Richard D. - In: Journal of public relations research : a quarterly … 25 (2013) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10010161661
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Examining how industries engage the media: Comparing American and German agricultural associations' web sites
Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10009829996
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AIDS communication campaigns in Uganda: Assessing organizational factors as predictors of conducting campaign planning research
Kiwanuka-Tondo, James; Albada, Kelly Fudge; Waters, … - In: Journal of communication management : an international … 17 (2013) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10010071167
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Revisiting strategic communication's past to understand the present: Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-170
Persistent link: https://www.econbiz.de/10009014130
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Organizational roles enacted by healthcare fundraisers: A national study testing theory and assessing gender differences
Waters, Richard D.; Kelly, Kathleen S.; Walker, Mary Lee - In: Journal of communication management : an international … 16 (2012) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10009995759
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Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-269
Persistent link: https://www.econbiz.de/10009266444