The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of...

There is evidence that intra-firm collaboration and inter-firm collaboration are important for new service development (NSD) and new product development (NPD) success. However, evidence of the contributions of each to innovative outcomes is inconsistent. This inconsistency is associated with the...

While several frameworks have attempted to incorporate knowledge management within the principles of innovation, there is still scant evidence of the influence of key drivers that facilitate intra-organisational knowledge transfers to improve international new product development (INPD)...

Factory floor workers can add value to their firm from new knowledge they may discover whilst performing their daily tasks. The transfer of that knowledge to middle managers can improve process efficiencies, if they can utilise it. Researchers and practitioners perceive value in understanding a...