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Macht in einer triadischen Sichtweise von Dienstleistungsnetzwerken. Eine ökonomische Analyse.
Kantsperger, Roland; Kunz, Werner H. - In: Marketing : ZFP ; journal of research and management (2004), pp. 5-14
Persistent link: https://www.econbiz.de/10006816522
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Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
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Knowledge dissemination in the global service marketing community
Lages, Cristiana R.; Simões, Cláudia M.N.; Fisk, … - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 272-290
Persistent link: https://www.econbiz.de/10010138725
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Consumer trust in service companies: a multiple mediating analysis
Kantsperger, Roland; Kunz, Werner H. - In: Managing service quality : MSQ ; an international journal 20 (2010) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10008370218
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Managing overall service quality in customer care centers: Empirical findings of a multi-perspective approach
Kantsperger, Roland; Kunz, Werner H. - In: International journal of service industry management : IJSIM 16 (2005) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10007098494
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Toward a deeper understanding of service marketing: The past, the present, and the future
Kunz, Werner H.; Hogreve, Jens - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10009290217