The purpose of this study is to empirically examine the role of managerial traits (need for achievement, tolerance for ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the study consisted of 262 bank branch managers in...

The intangible and inseparable nature of services is generally thought to increase the risk perceived by consumers when making purchase decisions. This higher level of perceived risk arises because, relative to physical goods, services are characterized by higher levels of experience and...