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Implementing the "Marketing You" Project in Large Sections of Principles of Marketing
Smith, Karen H. - In: Journal of marketing education : JME 26 (2004) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10006245824
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Trademark Dilution and the Practice of Marketing
Peterson, Robert A.; Smith, Karen H.; Zerrillo, Philip C. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 255-268
Persistent link: https://www.econbiz.de/10006152893
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PAPERS - Factors That Influence Adolescents to Smoke
Smith, Karen H.; Stutts, Mary Ann - In: Journal of consumer affairs : official publication of … 33 (1999) 2, pp. 321-357
Persistent link: https://www.econbiz.de/10006191491
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The Internet Educational Tool in the Global Marketing Classroom
Natesan, N.Chinna; Smith, Karen H. - In: Journal of marketing education : JME (1998), pp. 149-160
Persistent link: https://www.econbiz.de/10007352504
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The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents
Smith, Karen H.; Stutts, Mary Ann - In: Journal of consumer affairs : official publication of … 40 (2006) 2, pp. 261-293
Persistent link: https://www.econbiz.de/10008449939
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Nutrition Information and Children's Fast Food Menu Choices
STUTTS, MARY ANN; ZANK, GAIL M.; SMITH, KAREN H.; … - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 52-87
Persistent link: https://www.econbiz.de/10008849834