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Impact of a local host on the success of an international assignment
van Bakel, Marian; Gerritsen, Marinel; van Oudenhoven, … - In: Thunderbird international business review 53 (2011) 3, pp. 391-403
Persistent link: https://www.econbiz.de/10008992913
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English in Dutch Commercials: Not Understood and Not Appreciated - One-third of commercials on Dutch television contain English, but viewers have a negative attitude toward the English used and usually do not understand it.
Gerritsen, Marinel; Korzilius, Hubert; Meurs, Frank van; … - In: Journal of advertising research 40 (2000) 4, pp. 17-34
Persistent link: https://www.econbiz.de/10006515019
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English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text
Gerritsen, Marinel; Nickerson, Catherine; van Hooft, Andreu - In: Journal of global marketing 23 (2010) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10008453984
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Cultural Variation in Parental Influence on Mate Choice
Polek, Elzbieta; Wöhrle, Joachim; Pieter van … - In: Cross-cultural research : the journal of comparative … 44 (2010) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10008370672