Our main objective in this paper is to measure the value of customers acquired from Google search advertising accounting for two factors that have been overlooked in the conventional method widely adopted in the industry: (1) the spillover effect of search advertising on customer acquisition and...

Deliberating on Enterprise Resource Planning (ERP) software sourcing and provision, this paper contrasts the corporate environment with the small business environment. The paper is about Enterprise Resource Planning client (ERPc) expectations and Enterprise Resource Planning vendor (ERPv) value...

China's rapid economic growth has resulted in extensive damage to water resources in rural areas. The Amity Foundation's studies of six villages in two of China's poorest provinces, Guizhou and Guangxi, indicate that clean-water projects led to a marked decrease in the incidence of diarrhoea,...

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply existing methodology to new...

We model the length of time that it takes for a patent application to be granted by the US Patent and Trademark Office (USPTO), conditional on the patent actually being awarded eventually. Survival analysis is applied and both the nonparametric Kaplan-Meier and parametric accelerated failure...