Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption
| Year of publication: |
2008
|
|---|---|
| Authors: | Chan, Tat ; Narasimhan, Chakravarthi ; Zhang, Qin |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 4, p. 487
|