Similar Search Results

Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception

Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379

The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four...

Persistent link: https://www.econbiz.de/10011207875

ПРОБЛЕМЫ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ СУБЪЕКТОВ ХОЗЯЙСТВОВАНИЯ И МАРКЕТИНГА В УСЛОВИЯХ ЕГО ИНТЕНСИВНОГО РАЗВИТИЯ И МИРОВОГО ЭКОНОМИЧЕСКОГО КРИЗИСА

АРКАДЬЕВИЧ, ОРЛОВ ПЕТР - In: Проблемы экономики (2014) 3, pp. 110-117

В статье рассмотрены причины и примеры социальной безответственности субъектов хозяйствования и их маркетинга в промышленно развитых странах и в Украине, в том...

Persistent link: https://www.econbiz.de/10011270363

Web interfaces for e‐CRM in sports: Evidence from Romanian Football

Roșca, Vlad - In: Management & Marketing 9 (2014) 1

The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly … paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management perspective …, which would also increase the revenues of the football clubs. …

Persistent link: https://www.econbiz.de/10011019929

Computerunterstützter Vertrieb unter Verwendung von Internet-Technologien

Theobald, Axel; Mertens, Bengt - 1998

Persistent link: https://www.econbiz.de/10004000161

Mobilizing the brand experience : the adoption and use of mobile media in building consumer relationships in China

Zhao, Jing - 2011

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...

Persistent link: https://www.econbiz.de/10009483231

Consumer perspectives on mobile advertising and marketing

Standing, Craig; Benson, Stephen; Karjaluoto, Heikki - 2005

Mobile marketing is set to make a big impact in Australia. However, experience from the use of email for marketing purposes demonstrates that there are a number of pitfalls that companies can fall into and which consumers react badly to. The paper examines various theoretical approaches that can...

Persistent link: https://www.econbiz.de/10009440841