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Convenience samples of college students and research reproducibility
Peterson, Robert A.; Merunka, Dwight R. - In: Journal of Business Research 67 (2014) 5, pp. 1035-1041
Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant...
Persistent link: https://www.econbiz.de/10010869860
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Identifying predictors of new product acceptability for selected grocery products
Peterson, Robert A. - 1970
Persistent link: https://www.econbiz.de/10004841164
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La procedure d'analyse hierarchique en marketing : [application et fiabilité de la methode]
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227705
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USA: les nouvelles mésures d'efficacité publicitaire ou la quête du Saint Graal
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227729
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Definition et quantification d'une strategie marketing par la procedure d'analyse hiérarchique
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227736
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Un modèle d'aide à la conception des produits durables nouveaux
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227710
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L' utilisation de la micro-informatique dans l'enseignement du marketing = rêve ou realité?
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227739
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Une méthode de mesure et de représentation de la concurrence entre les marques
Merunka, Dwight R.; Bourgeat, Pascal - 1987
Persistent link: https://www.econbiz.de/10004227908
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Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar
Haugtvedt, Curtis P.; Merunka, Dwight R.; Warlop, Luk - In: Journal of Business Research 59 (2006) 6, pp. 726-727
Persistent link: https://www.econbiz.de/10005477758
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of Business Research 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10005462399