Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
| Year of publication: |
2008
|
|---|---|
| Authors: | Askegaard, Søren ; Merunka, Dwight R. ; Sirgy, M. Joseph |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 10, p. 1027-1029
|
| Publisher: |
Elsevier |