Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Søren Askegaard; Dwight R. Merunka; M. Joseph Sirgy
| Alternative title: | Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference |
|---|---|
| Year of publication: |
2008
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| Authors: | Askegaard, Søren ; Merunka, Dwight R. ; Sirgy, M. Joseph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 10, p. 1027-1029
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marketing | Kommunikation | Communication |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766337