This article posits a framework that illustrates how the concepts of cause-related marketing, product innovation and extraordinary sustainable leadership are conjoined in order to create a sustainable organisation. The intended contributions are: to accumulate the state of academic research on...

This article posits a framework that illustrates how the concepts of strategic agility and cause-related marketing are synthesised in order to generate a sustainable competitive advantage through superior brand awareness and positive corporate reputation. In addition, this paper reflects how CRM...

A traditional industry confronting market change is examined here, for the wine industry is important to the economy of Cyprus. Cyprus had to reinvent itself as a wine producer after receiving a double blow: losing its main product, sherry, as a result of nomenclature protection by the European...

Increasingly over the last two decades, companies not only produce and sell, but also develop goods and services outside their home countries. Rapidly becoming the rule rather than the exception, these firms undertake significant R%D activities at different locations abroad. The phenomenon is...

Among the diverse services of the tourism sector, this paper concentrates on the hotel industry, which includes a set of companies that is homogenous in production and competitive setting. The hotel industry is a key component of the tourism sector since it is fundamental to the provision of all...

This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical investigation within a large French telecommunications operator (OPERACOM), shows that companies should...

Over the last few years, the agro food industry has been undergoing a process of accelerated change. This exploratory research analyses the strategic choices of Campania (Italy) agro food firms and focuses on competitive issues; issues that are largely affected by the mono-product nature of the...

Research on the linkages between family firms, innovation and change is scant and lacking empirical investigation. In parallel the incessantly changing business environment and its consequent unpredictability and strategic disorientation, demand for radical organisational changes, without...

In an incessantly altering global tourism industry, hotels are forced to develop new strategic models. Models that do not simply fit new competitive conditions, but perpetually and automatically predict and adapt to these, according to the pace and nature of change. The aim of this research is...